// COPYWRITER
teen vogue // unfinished
WHAT: the pleasure gap is v real, with women orgasming waaaaay less than men. teen vogue & the case for her wanted to challenge ideas surrounding female pleasure and encourage girls to demand more.
HOW: show just how unsatisfying it is to not finish by using something universally understood: music.
D&AD NEW BLOOD AWARDS – GRAPHITE PENCIL
FEATURED IN DEZEEN MAGAZINE
TEAM // MAIDENLY PHAM
//
THE HIS + HERS ALBUM
to illustrate the pleasure gap, shawn mendes and camila cabello will release Sex, a double album.
except every song on Hers will be “unfinished.”
THE TAKEOVER
Sex will be promoted on all teen vogue media channels.
SPOTIFY SURPRISE
fans will see how Hers tracks only play for 30 seconds, while His finishes.
THE REACTION
buzz generated over the shock and confusion surrounding the album.
THE REVEAL
to explain to fans and call attention to the issue, camila and shawn will go on ig live.
THE PETITION
fans and even celebs demand the finished album.
THE CONCERT
the songs finish now. so do the women. proceeds go to the case
for her.
