teen vogue // unfinished  

WHAT: the pleasure gap is v real, with women orgasming waaaaay less than men. teen vogue & the case for her wanted to challenge ideas surrounding female pleasure and encourage girls to demand more.


HOW: show just how unsatisfying it is to not finish by using something universally understood: music.

CLIO MUSIC AWARDS – BRONZE

D&AD NEW BLOOD AWARDS – GRAPHITE​ PENCIL
 
FEATURED IN DEZEEN MAGAZINE
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TEAM // MAIDENLY PHAM​

//

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THE HIS + HERS ALBUM

to illustrate the pleasure gap, shawn mendes and camila cabello will release Sex, a double album.

except every song on Hers will be “unfinished.”

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THE TAKEOVER

Sex will be promoted on all teen vogue media channels. 

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SPOTIFY SURPRISE

fans will see how Hers tracks only play for 30 seconds, while His finishes.

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THE REACTION

buzz generated over the shock and confusion surrounding the album.

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THE REVEAL

to explain to fans and call attention to the issue, camila and shawn will go on ig live.

106b90_37024a190148459da9d0a9f893418c62~

THE PETITION

fans and even celebs demand the finished album.

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THE CONCERT

the songs finish now. so do the women. proceeds go to the case

for her. 

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