you think that's scary?

WHAT'S THE DEAL: kids are afraid of the dark. 

 

 

IDEA: help them overcome their fear with a self-help (it's never too early for self-improvement) book that’s printed in invisible ink that can only be read in the dark. this helps them associate the dark with something fun and provides them with sage advice on how to navigate the scariest thing of all: adulthood. 

CREATED WITH // SHANNON DEUEL
*invisible ink shown here to display text