ibm // the world is going hybrid 

WHAT: from cronuts to labradoodles, everyone loves a hybrid. so do businesses.

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that's why we launched this campaign amid a global pandemic to show how enterprises can get smarter, faster with ibm's hybrid cloud approach.

AGENCY // OGILVY NEW YORK

FEATURED IN // THE NEW YORK TIMES & THE WALL STREET JOURNAL

EXECUTIVE CREATIVE DIRECTORS // JEFF CURRY // DUSTIN DUKE // JON WAGNER

TEAM // ANETA KLEKOTKO // KAREN MIRANDA // KRISTIN MIZUSHIMA // MAIDENLY PHAM 

PHOTOGRAPHER // CRAIG CUTLER