ibm // the world is going hybrid 

WHAT: from cronuts to labradoodles, everyone loves a hybrid. so do businesses.

that's why we launched this campaign amid a global pandemic to show how enterprises can get smarter, faster with ibm's hybrid cloud approach.

AGENCY // OGILVY NEW YORK
FEATURED IN // THE NEW YORK TIMES & THE WALL STREET JOURNAL
EXECUTIVE CREATIVE DIRECTORS // JEFF CURRY // DUSTIN DUKE // JON WAGNER
TEAM // ANETA KLEKOTKO // KAREN MIRANDA // KRISTIN MIZUSHIMA // MAIDENLY PHAM 
PHOTOGRAPHER // CRAIG CUTLER