ibm // you don't need luck.

you just need watson.

WHAT: from lucky bobbleheads to trusty, musty socks, fantasy football fans luuuuv their weird superstitions.

​

with ibm watson's ai capabilities on the espn app, fans can finally retire their not-so-lucky charms.

AGENCY // OGILVY NEW YORK

EXECUTIVE CREATIVE DIRECTORS // JEFF CURRY // JON WAGNER

TEAM // ANDY GREEN // BLAS MADERA // KRISTIN MIZUSHIMA // MAIDENLY PHAM 

DIRECTOR // TERRI TIMELY EDITED BY // ARCADE EDIT POST-PRODUCTION // ARTJAIL