grammarly // connecting periods
GRAPHIS NEW TALENT ANUUAL - SILVER
CREATIVE CONSCIENCE AWARD – SHORTLIST
FEATURED IN ADS OF THE WORLD
COPYWRITER // MAIDENLY PHAM
ART DIRECTOR // SOFIA COELHO
INSIGHT: speaking openly about periods is still taboo. as a result, issues associated with menstruation, such as period poverty, still exist with its victims unable to speak out and seek help.
IDEA: present periods as a normal topic that shouldn’t be censored by engaging with grammarly’s millions of daily users when they misuse or forget periods altogether. this will change the narrative surrounding menstruation and remove the stigma, ultimately empowering women to speak out and take charge of their health.